How We Tamed 1000 Leads (and Didn’t Lose Our Minds)
Or: Why AI is Basically a Team Member at Se Han
Imagine this:
AI-powered lead management for start-up teams is a total thing. Most small teams know the drill: You’ve got 786 hot B2B leads in an Excel sheet. Add another 10 lists from different places: a mental health app, some old shop export from 2014, in our case a pile of leads from clinics, university outreach… and they are all in slightly different formats. Some leads say “please don’t call me,” others are “hot but ghosting.”
Welcome to our Monday.
Copy-Paste Is Not a Strategy
Back in the day (without AI tools), this meant:
Manual clean-up.
Endless categorizing.
Ctrl+F-ing your way through duplicate hell.
Tears. Coffee. More tears.
Today?
We just ask AI what it thinks about AI-powered lead management for start-up teams. And – surprise – it thinks pretty well.
Here’s what we did:
- 🧠 GPT read through messy comments and descriptions
- 🧩 Clustered by sector, interest, sales stage
- 🪄 Suggested tags and categories
- ✅ We fine-tuned, it adapted
The result:
Beautifully segmented, campaign-ready lists.
And no one on our team had a data breakdown.
Real Case, No Names: The Startup Drowning in Leads
One of our clients (a mental health app, let’s call them MindGlow) had too many leads and no system. They were trying to do personalized outreach with… spreadsheets.
We stepped in:
🔹 AI sorted their leads into smart buckets
🔹 We created an interest score per contact
🔹 Plugged everything into their CRM with a few automation tricks
🎯 Outcome:
- 60% less manual work
- Email campaigns finally hit the right people
- Conversion? Noticeably up
All while the team drank their coffee in peace.
Namaste.
Read another Post about how we used AI to create great content for Luxury Pyjama Brand VON LOEBELL Collection