Or: Why “Indulge in Tranquility” Should Be Banned Forever Luxury hotel marketing has a copywriting problem.It’s all “nestled amidst rolling hills,” “curated experiences,” and “where tradition meets modernity.”Basically, the same sentence, in 7,000 brochures. At Se Han, we thought: What if we used AI to get sharper and better? So we did. Step One: Ditch […]
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Or: How We Used AI to Write Like a Stoned Poet in Love With Linen Let’s rewind. The VON LOEBELL Collection is a beautiful unisex sleepwear brand that doesn’t shout but whispers adventure. Think: crisp cotton, crazy prints, timeless cuts. Now add a little spice. The idea behind the “Clouds & Kush” campaign?☁️ The new […]
How we created AI-powered content for veterinary clinics Or: How We Translate Expert Jargon into Clicks, Smiles, and Bookings Let’s be honest:If you’ve ever read a veterinary clinic’s website or newsletter, you know what we mean.It’s either:🧠 “Atopic dermatitis in canines presents as a hypersensitive immunological response…”or:🐾 “We love pets! Call us!” Somewhere between clinical […]
Or: Why AI is Basically a Team Member at Se Han Imagine this:AI-powered lead management for start-up teams is a total thing. Most small teams know the drill: You’ve got 786 hot B2B leads in an Excel sheet. Add another 10 lists from different places: a mental health app, some old shop export from 2014, […]