Or: Why “Indulge in Tranquility” Should Be Banned Forever Luxury hotel marketing has a copywriting problem.It’s all “nestled amidst rolling hills,” “curated experiences,” and “where tradition meets modernity.”Basically, the same sentence, in 7,000 brochures. At Se Han, we thought: What if we used AI to get sharper and better? So we did. Step One: Ditch […]
