FIRA – The Feierabend Company

FIRA is the lovechild of Alexandra von Quadt, FOunder and CEO of Se Han. FIRA Soda, the company’s first product, is THE new way to drink after work. It’s not a replacement or an alternative to something already available and it’s definitely not another sweet lemonade. So what is it then? FIRA is the first non-alcoholic after work drink that supports calming your nervous system! Think of the exact opposite of an energy drink – et voilà. FIRA is made with natural ingredients like botanicals and extracts that act soothing – a remedy to modern times.

Tasks:

• • Brand Development
  • Web Design
  • Label and Product Design
  • Image Photo Shoot with Andreas Waldschuetz
  • CI Guide Development
  • Image Video

Team Members:

• Christian Schärmer
• Michael Berger
• Alexandra von Quadt