Der
Brief:
Helen Chavanne ist Psychotherapeutin in Ausbildung unter Supervision (Integrative Gestalttherapie) in Wien. Gesucht: ein Auftritt, der sofort Orientierung gibt – wer ist Helen, wofür steht sie, was bietet sie an, für wen – und das alles ohne Erklärungsnotstand. Gleichzeitig skalierbar: Website, Social, Sales, Kooperationen aus einem Guss.
Unsere
Rolle:
Markenaufbau, Positionierung, Tone of Voice, Website-Struktur & Kommunikationssystem.
Jahr:
2025
"Sometimes you just need someone to listen. Our task was to translate exactly that into a brand – clear, approachable, without a clinical feel."
Why did we enjoy this project so much?
Positioning therapists is a discipline in itself. It's about striking a delicate balance: enough personality to build trust – but no self-promotion that overshadows the other person. Enough clarity about the services offered, without sounding clinically detached. Enough warmth, without becoming vague or impersonal.
We found exactly that balance for Helen. We developed her positioning, her value proposition, and her tone of voice, and condensed everything into a simple core story:
A therapist who provides support on equal terms – for people in difficult life situations who desire a safe and clear space. Individual therapy, group therapy, integrative Gestalt therapy – structured, accessible, and without fear of contact.
The result is a website that reveals who Helen is before anyone even asks. And a communication system that grows with her – without requiring any rethinking each time.
