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Helen Chavanne
role
Brand building, positioning and communication system
This is what it was about:
For Helen Chavanne, we set up the brand in such a way that she is clearly recognizable as a person and as an offering: a precise positioning, a coherent visual foundation and communication that demonstrates competence without explaining or justifying itself.
Location
Vienna
Year
2025
Helen Chavanne wanted a brand presence that immediately provided clarity: Who is Helen, what does she stand for, what does she offer, who is it for – and why is it relevant? At the same time, the brand needed to be scalable (website, social media, sales, collaborations) without having to be "reinvented" with every new format.
How we solved it:
Strategic Clarification: Positioning, target group focus, value proposition, and clear differentiation were developed and condensed into a simple core story.
Brand & Tone: Tone of voice and messaging system were developed (headlines, key messages, proof, objection handling) to ensure consistent and confident communication.
Design Logic Established: Visual guidelines (look & feel, imagery, layout principles) were defined to create recognition and hold the brand together.
Content and Sales Toolkit: Thematic pillars, formats, and CTAs were structured to generate consistent content that leads to inquiries.
Implementation via touchpoints: Website/profile structure and communication tools are designed so that interested parties quickly understand what collaboration looks like and what the next step is.
