Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Roxolani Trust
Location.
Kyiv, Ukraine
Year
2025
role
Brand building and visual identity for a new foundation in Ukraine
Roxolani Trust is a newly established foundation in Ukraine that supports reconstruction through safety, education, and environmental protection. Our task was to develop a brand that is serious, trustworthy, and internationally relevant—without pathos or NGO clichés.
Goal:
A clear, professional brand presence that quickly convinces donors and partners, provides orientation, and makes the Trust's work visible. The brand should convey stability and a future—while remaining sensitive to the context of war and recovery.
How we achieved this:
Brand essence & positioning: Purpose, stance, and priorities (safety, education, environmental protection) translated into a precise, understandable narrative—as the foundation for all touchpoints.
Visual identity developed: Logo and design system created to work in international contexts (digital, print, presentations) and remain scalable in the long term.
Communication logic: Core messages, language style, and structure for external communication defined: clear, respectful, fact-based, and human.
Application setup: Foundations created so that the team can quickly work consistently (assets, guidelines, templates) – and stakeholders always get a coherent picture.
