The
Letter:
Develop a premium sparkling tea brand that positions itself as an elegant non-alcoholic alternative to champagne – with brand identity, investor pitch deck and go-to-market strategy for the German market.
Our
Role:
Brand strategy, positioning, investor pitch deck, market research, user personas, sales calculation, competitive analysis – strategically leading the way.
Year:
2025
"Two sides, one problem: The right candidates couldn't find the right employers. We built the logic that changes that."
Why do we enjoy this project so much?
Recruiting in the real estate industry is a classic two-side market problem – and a massively underestimated one. On the one hand, there are qualified candidates who don't have time for poorly designed platforms. On the other hand, there are companies desperately searching for real talent and yet drowning in CVs. Immo Talent Hub was conceived as a way to solve both problems at once.
Our task was to transform a concept into a functional foundation. This means thinking in terms of product logic, not just sketching out an idea. How is the MVP structured to prioritize matching, trust, and conversion – without overloading the platform? Which role clusters have consistent demand? How does the supply side get going before the demand side is fully operational?
Branding and messaging were consistently developed around a single promise: "Premium Real Estate Careers in Germany." Not mass appeal, not generalist – but focus as the differentiator. This promise was translated into a communication system: for the landing page, outreach sequences, and partner outreach.
At the same time, we designed the platform so that AI can deliver real benefits later – profile parsing, matching scoring, semantic search, automated shortlists – without overloading the MVP. Tech readiness as a silent architectural decision.
What makes this project special is that it's not a communication project disguised as a strategy. It's operational corporate architecture – product, brand, sales, and technology conceived within a single design. That's precisely the Se Han approach.
