Der
Brief:
Vermehren Consulting bietet digitale Finanzbuchhaltung, Lohnabrechnung und Controlling für Startups, Freelancer und mittelständische Unternehmen. Die Herausforderung: Ein Bereich, der traditionell als trocken und austauschbar wahrgenommen wird, brauchte ein Erscheinungsbild, das Modernität, Klarheit und Vertrauen transportiert – ohne die üblichen Klischees der Branche zu bedienen.
Our
Role:
Markenentwicklung, Positionierung, Visual Identity, Logo, Website-Konzept, Content-Strategie & Designsystem.
Year:
2022
"Accounting sounds like a chore. But those who do it right create an overview, security and the basis for smart decisions. We have made precisely this claim visible with Vermehren Consulting."
Why did we enjoy this project so much?
Financial accounting isn't exactly a topic that immediately sparks enthusiasm. But that's precisely what makes the task so appealing: How do you give a field that many entrepreneurs associate with duty, complexity, and uncertainty a face that makes collaboration appealing? How do you transform a service into a brand that people instantly trust?
Isabela Vermehren brings over 15 years of experience – analytical, structured, and multilingual. She's not a traditional accountant, but a strategic partner who designs financial processes to grow with the business. We wanted to highlight this difference: not just in the words, but in the entire presentation.
The Vermehren Consulting brand relies on cool, fresh colors, generous white space, and a typographic clarity that exudes professionalism without appearing cold. The logo, with its rounded capsule shape, deliberately breaks with the angular, conservative codes of the financial industry – signaling: Here, a different approach is taken.
What makes this project special: It's not just about a pretty design. Behind the visual appearance lies a well-thought-out positioning – from the pricing model and target group logic to the website structure, which is consistently built on trust and conversion. Problem → Solution → Trust → Offer → Initial consultation. Each step works towards the next.
