Der
Brief:
Eine eigenständige, wiedererkennbare Designmarke aufbauen, die sofort wie „echtes Design" wirkt – und gleichzeitig sauber verkauft. Klare Positionierung, stimmige Produktwelt, professioneller Shopify-Shop und eine Kommunikation, die Begehrlichkeit erzeugt, ohne aufgesetzt zu wirken.
Unsere
Rolle:
Brandaufbau, externe CMO-Einheit, Shopify E-Commerce, Design & Kommunikation – strategisch führend, operativ hands-on.
Jahr:
seit 2024
Socials:
"The best thing about VON LOEBELL? We were allowed to think from the very beginning – not just execute. That's exactly what makes the difference between a website and a brand."
Why do we enjoy this project so much?
VON LOEBELL isn't a job we simply completed – it's a brand we brought to life together. From the initial positioning questions to the finished Shopify store, we weren't just a "service provider on the sidelines," but an external CMO unit: strategically leading, operationally hands-on.
What excites us about it: the combination of attitude and craftsmanship. We developed the brand from the ground up – brand promise, tone of voice, visual language, design system and all communication formats.
In parallel, the shop was built: structure, customer journey, UX microtexts, category system and conversion basics – with the aim of creating a luxurious feel while still making purchases easy.
The beauty of this kind of collaboration is that decisions actually get made. We set priorities, manage launches, coordinate service providers – and thereby accelerate everything that would otherwise get bogged down. VON LOEBELL is a project that demonstrates what happens when brand strategy and implementation are truly integrated.
