Der
Brief:
Wie baut man einen überzeugenden Business Case für eine AI-Plattform in einem Markt, der riesig ist – aber selten ernst genommen wird? AILIVIO ist als digitaler Begleiter für Senior:innen konzipiert: selbstbestimmt, freudvoll, alltagsnah. Unsere Aufgabe war es, aus dieser Vision eine belastbare Investor-Logik zu machen.
Our
Role:
Eigene Projekt-Exploation: Business Case, Markt- und Zielgruppenmodellierung, Value Proposition, Monetarisierung, Go-to-Market & Investment-Story.
Year:
2024
WEB:
Socials:
"The 65+ age group is not a footnote. It is the largest growth target group in Europe - and they are waiting for a product that truly understands them."
Why do we enjoy this project so much?
AILIVIO is not a typical agency project – it's a concept that we conceived, modeled, and brought to life ourselves. The underlying question is one that truly motivates us: Why is there still no compelling digital platform that takes seniors seriously as a self-determined, active target group – and not as someone in need of care?
We developed the entire business case from scratch: market potential in the DACH region, target group segmentation (seniors aged 65-90 plus family members), feature set, UX logic, freemium model, revenue streams and a concrete MVP phase plan.
This includes an investment story with a clear use of funds – formulated as a genuine basis for decision-making, not as a wish list.
What AILIVIO demonstrates: We don't just think in terms of brands and communication. We think in terms of business models. And if an idea is strong enough, we also build the case for it.
