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We're not faster.
We pay attention.
The future is already taking shape somewhere: in a business, a habit, an observation. We pay attention, spot it, and write about it.


Imagine you've... missed out on a market because it hasn't been profitable until now. Target group: senior citizens.
19 Millionen Menschen ab 65, höchster Warenkorb, kaum Wettbewerb. Warum diese Zielgruppe jetzt rentabel wird und was Unternehmen dafür ändern müssen.
Aug 18


Imagine you... could talk to a brand instead of browsing its website. This is conversational commerce.
Imagine you want to buy a new coffee machine and you open a manufacturer's website, where you would normally first browse products, categories and filters, click through several models, compare technical data and eventually try to find out why machine A should actually suit you better than machine B. This time, instead, simply write: "I mainly drink espresso, in the mornings I need something quick, my kitchen is small and I want to spend a maximum of 700 euros. What would you
Aug 17


Imagine you... could simply have a conversation with your entire VC portfolio.
Was wäre, wenn ein VC sein gesamtes Portfolio einfach fragen könnte? KI kann aus Reporting echte Portfolio Intelligence machen und Wissen, Ressourcen und Beteiligungen intelligent miteinander verbinden.
Aug 10


Imagine you… want to buy a new outfit - AI in fashion e-commerce
Episode 2 of the series “Imagine you…” Imagine you need an outfit. For something specific, a dinner, a trip, a day when you want to look good, without having to think about it too much. And you don't do what you usually do. You don't open fifteen tabs, scroll through two thousand articles, put three things in your shopping cart that you'll never order, and eventually close your laptop in frustration – without an outfit. What if you simply told the shop what you were looking f
Jun 23


Imagine you… check into a boutique luxury hotel - Boutique Hotel Personalization
Episode 1 of the series "Imagine you…" Imagine checking into a boutique hotel. Small, maybe twenty rooms, one where the lighting is just right. And even before you reach the counter, the hotel already knows you're tired. Not because someone called you. But because your flight was three hours late, the system picked up on it, quietly, in the background, and decided: This guest doesn't need an upgrade pitch. They need a ready room, dim lighting, and no one spending twenty minut
Jun 23
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