Der
Brief:
Eine Lücke im Markt: kein modernes, antialkoholisches Feierabend-Getränk, das wirklich entspannt - ohne Zucker-Overkill, ohne medizinischen Touch, ohne Kompromiss beim Geschmack. Fira Soda sollte diese Lücke füllen: als Premium-Wellness-Marke für gestresste Großstädter:innen, die bewusst genießen wollen.
Unsere
Rolle:
Alexandra von Quadt als Gründerin: Brand, Produktentwicklung, E-Commerce, Kommunikation & Markteinführung - von Grund auf selbst gebaut.
Year:
2020
WEB:
Nicht mehr online
Socials:
"I wanted to create the opposite of an energy drink. A way to unwind after work in a can. And yes - I just did it."
Why do we enjoy this project so much?
Fira Soda isn't a client project – it's our own startup – Alexandra founded Fira Soda GmbH just two weeks before Covid. And that's precisely why it's featured here: as a wonderful example of what we can achieve when we start from scratch.
In 2020, we launched Germany's first premium CBD-infused beverage – in the midst of a pandemic, in a regulatory gray area, and without any precedent. The idea was simple: a drink that signifies the end of the workday. Not intoxicating, not jittery – just relaxing. Verbena, elderflower, lemon, turmeric, CBD. Low sugar, clear stance, strong brand.
We developed everything ourselves: the product, the brand, the packaging, the Shopify store, the communication, the PR, the distribution. Fira Soda taught us what it means to build a brand with real backbone – under pressure, with limited resources, and the unwavering belief that the market is ready.
Unfortunately, it wasn't him; we ended up in court and stopped sales in 2024. And we were ready.
