In recent years, there has been a significant shift in the beverage industry towards relaxing drinks that promote chill-out and wellness, rather than those that promise a quick energy boost. This new trend has been fuelled by a growing awareness among consumers of the harmful effects of high levels of caffeine and sugar found in traditional energy drinks.
The new trend of “relaxing drinks” includes a variety of beverages such as herbal teas, adaptogen-infused drinks, CBD and other botanical-infused drinks, and functional beverages that contain natural ingredients like chamomile, lavender, and valerian root, which are known for their calming properties.
One of the reasons behind this shift is that consumers are looking for ways to manage stress and anxiety, and they are turning to natural remedies and ingredients that can help them relax. The use of adaptogens, for example, has been gaining popularity as they are believed to help the body adapt to stress and promote relaxation. These drinks are also seen as a healthier alternative to traditional energy drinks, which can cause jitteriness, nervousness, and other adverse effects.
We believe in Chill-Out
Another reason for the rise in popularity of relaxing drinks is the growing interest in plant-based and natural products. Consumers are becoming more aware of the ingredients in their food and drinks, and are seeking out products that are free from artificial flavors, colors, and preservatives. This has led to an increase in demand for natural and organic drinks that contain ingredients that are known for their calming and relaxing effects.
Some of the most popular relaxing drinks on the market include chamomile tea, which is known for its ability to reduce stress and promote relaxation. Lavender-infused drinks also have a calming effect on the body and mind. CBD-infused drinks, like the one made by our client FIRA – The Feierabend Company, have also gained popularity in recent years, as they are believed to help reduce anxiety and promote a sense of calm and relaxation.
In conclusion, the trend of relaxing drinks taking over from energy drinks is a reflection of the changing attitudes and preferences of consumers. People are looking for ways to manage stress and anxiety in a natural and healthy way, and they are turning to drinks that contain natural ingredients that promote relaxation and wellness. As this trend continues to grow, we can expect to see a wider variety of relaxing drinks available on the market, as more and more companies respond to the demand for healthier and more natural beverage options.